Did you know corporate business presentations which are expressive are likely to receive more attention from clients than those which are overloaded with information? Well yes, it’s a fact. You probably must be wondering from where this expressive comes! Don’t worry we are here to help. Listed below are some easy to use tips to make your clients go head over heels for your service or product.
SHORT AND GOOD CONTENT
Let’s face it – Clients are not there to see how much content each of your slides hold. Rather they would be happy to know what it that you offer them is, how you work and how that work stand out from the rest of the presentation design companies. So, skip out the unnecessary information and focus on the services you offer.
APPROPRIATE TITLE
Supplement your content with an appropriate title. Keep the title short, usually between 1-3 words. Review it to see if it matches with your content. Remember within a few minutes you must explain everything the clients need to know. A good title, in that case could be of great help. It would help grab the attention and make them remember the point that your slide makes.
MAKE YOUR FONT APPEALING
Proper use of fonts can make your presentation worth the attention of your client. Human mind tends to remember facts that are pleasing to the visual senses. So, choose your font wisely. Also, don’t forget that the size of the font in your laptop and the projector may vary slightly. Therefore, make sure that your font size is large enough so that the person at the other end of the room read it without any extra effort.
CONTRAST THE TEXT AND THE BACKGROUND
To make your slides easily readable, your text and the background should be highly contrasting. Sometimes best presentation designs tend to lose client’s attention just because of the inappropriate contrast. So, choose the best contrast that is visually appealing, impressive as well as that makes the slides compelling to read for the clients.
USE RELEVANT IMAGES
Say goodbye to those in-stock images! Instead, use professional quality images. Remember not to use cheesy images that would fetch negative impression. Multiple images in a single slide might take away all the focus to themselves. Therefore, try using single and relevant images. Many corporate presentation firms lose clients despite their good content. So, research images well on Google, buy them and use them. Some websites even provide free images. Utilize them to your advantage and you are done with a more professional looking presentation.
KEEP THINGS SIMPLE
In anxiety to impress their clients many business presentation firms use too much of everything. It makes the presentation cluttered. For example, colors look good but too much usage might turn a well-organized presentation into a blunder. So, best is to keep things simple. A clear font, a visible font size, a contrasting background, less numbering and bullets, a suitable template and there you go!
A WISE CONCLUSION
Let’s dive into the realm of psychology! The way things end, gets engraved in the human mind in a better than how things start. Well, a wise conclusion can prove to be a boon for a corporate presentation. Carve out your conclusion such that the clients go home having imprinted your presentation concept in their minds. End it with a short summary of all your slides, give a positive outlook and the client is all yours!
These are some of the best presentation designs followed in corporate presentations. Use these to add glow to your presentation. And keep exploring more! The more you explore the better you learn. Be in tune with the clients. Be conversational and casual yet not so much that you lose the professional shell of your presentation. All the best!
Author Bio: Dharmendra Ahuja is the author of “7 Ways to make your presentation more expressive”, PitchWorx – providing Explainer Videos, custom corporate presentation design, explainer videos for startups and infographic design for Graphics and for your next big business presentation.
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